Importance of Choosing a Branding Agency

It is very important to brand an agency. Mostly, the companies associated with manufacturing and distributing products and others need their help. There should take in a proper branding strategy in the first stages; otherwise, it will be very difficult to reach the mass customers. Several ways are there that can make a brand successful. Advertising through the social media, radio, print media, sponsorship, and television promotes a brand. The financial support is often raised from several events, sports and awards from anywhere in the world.

The Important Aspect of a Brand Marketing Agency

The company should have a separate and hard-working team that should look after the marketing aspect of the company. This will help to set up a proper brand. The company that needs to do branding can take the help of a brand marketing agency to get the desired results. This is because the agency is mostly an expert in the field and specializes in this kind of work.

The advantages of choosing a brand advertising agency

It is very much helpful to hire a branding agency. The primary advantage is that a branding agency has experience in the field and is thus aware of all the nooks and corners of the field. This will help the company to set up a brand value in the market and in turn, make it successful. The hiring of a marketing agency is a complex process and involves keen attention and knowledge to select a proper one. The reason behind this is that there are many businesses and it is important to secure a foothold for every business. There are also many brand marketing service providers. The owners have to select them carefully. Most of the branding companies try to create a slogan for the company so that it gets a unique identity. Most of these slogans or taglines define the company policy with an eye-catching logo design. Whatever it be the customers should find it relatable to the products of the company. The logo and slogan should also sync well with each other. This is the branding strategy that the branding agency has to give shape perfectly.

Guide to Hiring the right agency

While you are selecting a marketing firm then make sure to check the earlier works of the agency. You should check the works that are similar to his or her own business. This will enable them to analyze the work of the agency and they can decide whether to deal with the agency or not.

Branding Your Company – Logos and Tag Lines Aren’t Enough

Rebranding may be the most complicated and most risk-prone challenges of a business owner. You take a company or a product that people have come to know, trust and love….and you change it. Risk? Yeah. You screw this up and everything you’ve built disappears and you have to start from scratch.

Just ask Wendy Piersall.

Wendy launched eMoms at Home as a hobby. Now, just a few years later, the site is a seven-channel blog network and a legend in blogging and home-business circles.

The company recently pulled off one of the most difficult tricks in business: rebranding. The eMoms blog network is now known as Sparkplugging, so named because the bloggers and readers of the site are “Spark Plugs” – people who make things happen.

Branding is about more than logos and taglines. It’s a process of definition. It’s about finding your essence. It’s about creating your identity.

Consider the following:

  • Logos
  • Taglines
  • Color schemes
  • Fonts
  • Company name
  • Brand promise
  • Verbal descriptors of your company
  • Packaging
  • Buildings/interiors

Each of these is an important part of your brand. But before you begin on logos and taglines, take a look at things like brand promise. Words and pictures are symbols – how can you choose the symbols that represent what you stand for if you don’t know what you stand for?

Here are a few questions you can ask yourself to get started:

  • What is the emotional need I satisfy for my clients? (Don’t confuse this with your products or services)
  • Do the solutions I provide (products and services) measure up to the expressed and implied promises I make to my clients?
  • If my company were a person, how would I describe its character?
  • How should I position my company to best appeal to the clients who are most likely to invest in my product or service?
  • Are “How I want my company to be perceived” and “How I portray my company” consistent?
  • Could my business be more profitable if I re-evaluate my assumptions about what my clients are looking for?

Once you’ve begun to answer these questions, your copywriters, graphic designers and other marketing team members will be better equipped to create or re-define your brand.

Branding: Signature Cues

All great brands have one thing in common, an intense understanding that it is all about the customer. Ultimately, branding is the process of defining your reputation in the mind of the consumer. This perspective is often the difference between a thriving and a dying brand. Some brands create “Signature Cues”, a term coined by the mega brand strategy firm Lipponcot, to intentionally pursue an experiential connection with the consumer. Signature cues can be colors (Tiffany Blue Box), shapes (Coke Bottle), symbols (Nike Swoosh), rituals (Corona Lime Wedge), service (Zappos), voice (“My Pleasure” for a popular chicken sandwich chain), and even sounds (Toyota wireless keylock). With that in mind, here are three ways to create unique Signature Cues for your brand:

  1. Audit your current customer experience. Start by getting feedback from your current customers. Determine what they like and what they don’t. Simply ask them a few open ended questions and you’ll be amazed at the things that come to the surface. We believe in qualitative over quantitative research in this case. After you have a reading on your customer’s pulse, map out every touch-point from start to finish and examine the current experience landscape. Look for areas of improvement and include customer feedback for given areas.
  2. Analyze the competitive landscape. What are your competitors’ signature cues? One of John Deere’s signature cues is their green tractor. So when Kubota tractors entered the market they choose orange tractors as their cue. Basing your signature cue off a competitor’s strategy may seem counterintuitive at first, but often times it can prove effective when two similar yet distinctive cues become a badge of loyalty for customers choosing one brand over another.
  3. Ideate and map cues. Sit down and think through what makes your business special. What cues do you currently posses? What color, texture, shape, products, service, voice, or sound makes the experience of your brand unique? After thinking about the various factors that make your brand unique, take the main factor and work to create a signature cue through it. Cues do not need to be complex to be effective. They need only be memorable and recognizable.

A signature cue is a unique aspect of your brand that sticks in the mind of consumers and allows them to experience what your brand has to offer. This cue helps to create a customer centered experience that allows a brand to stand out in the marketplace. Consumers feel a personal connection to Corona when they squeeze a lime into a bottle of the company’s beer and women instantly feel special and appreciated when they open one of Tiffany’s blue boxes. Thinking about what makes your brand special and applying it to a recognizable signature cure is a great way to engage consumers in a way that encapsulates them in a unique experience only attainable through your brand.